You want to become an expert child photographer!
To specialize in one type of photography is a great way to gain clients and a strong brand. Creating a strong brand is very important to becoming a child photographer. If you specialize in all types of photography how will clients find you? Example, when you search for a doctor for your children do you chose a doctor who sees all types of people or would you rather select and search for a pediatric doctor, who specializes in children only? When you chose the niche of child photography you become a statement to your clients, you are an expert in what you do because that is ALL you do!
Create a beautiful client experience.
Nowadays photographers of all genres can’t create a wonderful client experience. Many who are shooting every type of photography don’t have the time to connect on a deeper level with their clients. One of the most important things of becoming a child photographer is to create a wonderful seamless client experience. Parents are busy creatures and tend to not have a lot of extra time on their hands. Most parents are afraid of how their child will behave for a session. Once you gain confidence in your client by showing them you are an expert your clients will trust you and enjoy every moment of their experience.
Study marketing and know your ins and outs.
Unfortunately becoming a child photographer isn’t all about the portraits you can take. It is MOSTLY, yes you heard correctly MOSTLY about how you market to your ideal client and where you can find your clients. Without clients you will not be able to sustain a business. This is where the work comes in, many think you can just place an ad on Facebook and bam, clients for days. No sorry it doesn’t work like that, and yes, I had to figure that out the hard way. No one ever told me that marketing and knowing how to run a business was going to be the most important part of being a photographer. You can take 1 million excellent photos and still not have a client to book you. It is all about marketing and I suggest before becoming a child photographer this is the most important step of the process. It won’t be free; you’ll need to pay for an education to further be success full and to create a wonderful brand for yourself as a child photographer. Follow me on Facebook for tutorials on becoming a child photographer.
